meet the winemaker,
​shae frichette

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Shae Frichette is Co-owner and Assistant Winemaker at Frichette Winery, a limited production winery and tasting room in the Red Mountain AVA in Washington State, USA.  As a minority business owner in the Washington wine industry and with her background in leadership, Shae has been provided opportunities to speak at various events sharing her story and skill sets.
 
Shae completed Wine & Spirits Education Trust (WSET) Level 2, and Introductory Course and Exam to Court of Master Sommeliers. She is the 2015 ATHENA Young Professional Award recipient, a recipient of the 2015 Entrepreneurial Award, 2015 Young Professional Award recipient, inductee as a Rising Star in the Mid-Columbia Ag Hall of Fame and graduate of the Leadership Tri-Cities Class XX.
 
In 2018, Shae began making her own brand, and introduced her label at Frichette Winery called Sashay focusing on approachable reds and off dry rosés using Columbia Valley AVA wine grapes. The Sashay wines included Rosé of Merlot, Cabernet Sauvignon and Syrah (available May 2020).
 
Shae has served on the Board of Directors for the Red Mountain AVA Alliance and currently serves on the boards of the Tri-Cities Regional Chamber of Commerce and Visit Tri-Cities. She is a mentor with eMERGE, a STEM based leadership program for girls. She is an active volunteer with the American Heart Association hosting an annual fundraising and awareness event and also founded the Benton Cities Wineries Giving Garden Project where more than a dozen wineries grow food and provide financial donations to the local food bank.  In addition, she serves on an Advisory Board for the UW Foster School of Business and volunteers for the Red Mountain AVA Alliance. As a community advocate, Shae volunteers by sharing wine and wine education for more than twenty non-profits in the Tri-Cities area each year.
 
Prior to starting Frichette Winery, Shae lead the Organizational Development Function for Stanley Black & Decker - HHI where she designed Leadership Development Programs for associates in four countries. Today, Shae is the head winemaker for Sashay and assistant winemaker for the Frichette Wines. She’s active in speaking at conferences and events on topics such as networking, providing stellar service and teambuilding.
 
Shae holds a B.A. in Theatre from Winthrop University in South Carolina, leadership and facilitator certifications from Franklin Covey, Ken Blanchard and Achieve Global and has the distinction of the CPCC from Coaches Training Institute.
 
She loves spending time with her family, enjoying a glass of wine and writing.


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  • Home
  • ABOUT US
  • Our Service
  • Scholarship
  • Wine Club
  • The Black Winemakers' Story
  • Events
  • PARTNERS
  • Connect with Us
  • JBV Exclusive Blend
  • Custom and Private Events
  • Women in Wine Celebration Dinner
  • Men in Wine Celebration Dinner